BIOTECHNICA: Evolution of Business and Research

Evolution means better results with less effort
BIOTECHNICA is Europe's top annual meeting-place for the biotech and life sciences industry. This is where businesses find new customers and partners for their products and solutions, ideas find investors to take them up, and the latest research findings find a ready audience of interested professionals.

What makes BIOTECHNICA so special is its broad-based approach. Five different elements ensure that you reach the widest possible spread of target groups. Last year's show attracted more than 650 exhibitors, 11,000 trade visitors and conference participants from 51 countries. In short, this is a great opportunity for you to meet - in only three days - all the people you need to talk to, thus saving you time and money.

1. Leads
At BIOTECHNICA you will meet more European decision-makers in one place than at any other comparable event, thus saving you valuable time. In 2009, for example, 74% of the 11,000 visiting professionals were involved in their company's investment decisions. And the many international conferences in Hannover will further swell the number of users attracted to your stand. However you don't have to be big in order to benefit. Small enterprises and biotech start-ups can participate as co-exhibitors at group display stands, typically representing specific regions, industry associations or bio-clusters. In this way you'll reach a large number of relevant contacts with a minimum of cost and preparation.

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2. Business Development
This is the place where innovations meet investors. At BIOTECHNICA you'll gain access to new markets and new partners, who can turn your ideas into saleable products. Our BIOTECHNICA PARTNERING service ensures that exhibitors like you can make contact with - or be contacted by - prospective partners before the show. This allows you to go to the show fully prepared, so that you can make the best possible use of your time there to develop new sales prospects.

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3. Knowledge Transfer
An important reason for the high calibre of visitors at BIOTECHNICA is the accompanying conference program targeted at specific interest groups. And you can join conference participants as they learn at first hand about the latest research findings and examples of best practice. You'll also meet target groups here that you would never reach at a conventional trade fair. In addition, you can extend your exhibitor presence by giving a talk at the BIOTECHNICA Innovation Forum. This is real knowledge transfer in action: from one expert to another, from theory into practice. In 2009 some 3,800 visiting professionals attended the various conferences, forums and workshops on the program.